I was grocery shopping at HEB in Sugar Land this morning when this sign caught my eye. I believe that this is deceptive as this is American-made sparkling wine and was definitely not made in Champagne, France.
I find this annoying because it just isn't truthful. It makes me wonder if I should believe that this particular lettuce is organic or that the beef that says grass-fed on it is really grass-fed. Can I count on HEB's honesty with other products when they are clearly misleading their customers with this price sign?
The reality is that HEB is probably not trying to be dishonest. A stocker with no wine knowledge probably set this up (I hope it wasn't their actual wine guy). Why would that person just add the false information "Champagne" to the price label? In the stocker's defense, probably because "Methode Champenoise" is the main thing that you see on the display boxes from the producer. They could say sparkling wine, they could say made in the traditional method, they could say "methode traditionnelle" if they just feel like they need to print French words on what is an American-made with Spanish ties product but they chose adding "Champenoise" to their packaging. Is it a nod to the level of wine knowledge sophistication they believe their consumers to have or is it an attempt to be deceptive on Gloria Ferrer's part? I will let you decide.
To HEB, you do need to change your sign because tricky packaging doesn't make you exempt from the truth on your signs and that particular product that you are selling is NOT Champagne.