Wednesday, October 1, 2014

Houston, get your taste of San Juan, Argentina this Friday

After a slight decline in sales in 2012, the wines of Argentina have been experiencing the glow of renewed interest in the U.S. market starting last year with bottled shipments rising up to 6.1 million cases; that's an increase of 5%, according to Impact Databank. While continuing to focus on the country’s signature grape varietal, Malbec, larger companies like Alamos and Trapiche continue to grow while a number of smaller Argentine wineries are also being introduced into the U.S.

The Wines of San Juan, Argentina, a group of 35 boutique wineries, with assistance from the Argentine Federal Investment Council, have decided it is time to present their wines to some of our key markets. They will introduce their wine to the trade in four cities- Dallas, Houston, New Orleans and San Francisco via a delegation of 14 highly regarded wineries with their Taste and Experience the Wines of San Juan, Argentina tour.

The San Juan area has been producing wine for over 150 years and has numerous 100 year old vines. Plantings of grape varieties such as Malbec, Bonarda, Cabernet Sauvignon, Chardonnay, Tannat, Syrah, Torrontes and Sauvignon Blanc can be seen throughout the Tulum, Ullum, and Zonda Valleys.

This will be the first time, the US wine trade will have the opportunity to taste wines from Argentina's Province of San Juan which is the second largest producing region in the country, following only Mendoza. After searching my notes, I realized I had not sampled any wines from this area though it was always discussed during various wine classes. I'm looking forward to seeing what this region has to offer.


Houston’s wine trade and media will have their opportunity to get their taste of San Juan at the Royal Sonesta Hotel from 12:00 – 5:00 PM this Friday.